Performance Marketing Manager

Join Amar Chitra Katha Pvt. Ltd. as a Performance Marketing Manager and lead our digital marketing initiatives. In this mid-level role, you will drive sales through data-driven advertising strategies, leveraging your expertise in performance marketing.

Key Responsibilities

• Develop and execute performance marketing campaigns across platforms including Google Ads, Meta Ads, and AMS.

• Optimize D2C sales funnels and strategies to increase customer acquisition and enhance spend efficiency.

• Analyze campaign performance data, ensuring alignment with sales targets and adjusting strategies accordingly.

• Collaborate with the creative team to develop engaging ad content that drives consumer engagement.

• Provide regular reporting and insights on marketing performance to stakeholders and propose actionable improvements.

Requirements and Qualifications

• Minimum of 3-5 years of experience in Performance Marketing, specifically in running Google Ads, Meta Ads, and AMS.

• Proven background in D2C marketing with demonstrated statistical analysis and optimization skills.

• Strong understanding of digital marketing principles and tools.

• Excellent communication skills with the ability to present insights clearly.

• Current residency in Mumbai is preferred; availability for immediate start is a plus.